Italy has been at the forefront of avant-garde, couture, and impeccable fashion. No one does fashion like the Italians. But with growing consumer concerns about eco-friendly and sustainable slow fashion, the Italian fashion houses have seamlessly transitioned into sustainable fashion. When asked, Italians don’t want to give up on their stylish fits or sustainability. This is why sustainable fashion Italian brands like CIFRA have their sights set on slow fashion.
Sustainable fashion simply means manufacturing, distributing, and recycling fashion in a way that doesn't harm the planet. Manufacturing clothes requires several resources like water and chemicals. A lot of energy also goes into mass production and once the garment is finally distributed and used, customers like us discard them. But these clothes might be out of our closets, but they always end up in landfills or are incinerated. None of which is good for the planet. Sustainable fashion aims at reducing the resources needed for manufacturing and creating products from raw materials that can be fully recycled after use.
Conscious consumerism and sustainable fashion have been on the rise in Italy for a few years now. Fast fashion did a lot of damage, which the sustainable fashion scene in Italy is keen to cure. Luxury and high street brands have started to publicly associate themselves with slow and sustainable fashion. Manufacturers like CIFRA have made sustainability their mission. CIFRA is committed to the environment with its ethically raw materials and energy-efficient manufacturing that has decreased its CO2 emissions. The company only produces on-demand pieces, reducing any left-over stock and waste. Not only does CIFRA have an emission-free electric vehicle fleet, but it has also invested in a 150kw photovoltaic plant and its development. CIFRAs environmental efforts are Oeko Tex Certified.
Via Sabbionette, 7 - 20843 Verano Brianza (MB) - Italy
Tel. +39 0362992880